Contextual advertising has quickly become a major media resource for internet marketing campaigns. Contextual advertising offers its own, unique capabilities that are not readily available through other marketing avenues.

How does Contextual Advertising work?
Contextual advertising's success is that it has the capability to deliver an advertisement directly to a prospect at the moment they are interested in your services. For example, someone within a contextual advertiser's network goes to a search engine, and searches for "life insurance." The contextual software installed on this person's computer recognizes the search engine usage, and subsequently deploys a life insurance advertisement to the prospect.

This rather incredible technology yields excellent results at a cost much less than most pay-per-click search engines and banner campaigns can achieve. Strong contextual advertising networks can yield high volumes of traffic with response conversions that rival organic search engine traffic. SharpNET utilizes contextual advertising campaigns that yield exceptional conversion results at a price that allows an impressive advertising ROI.

Pricing: Pricing varies on the keyword demand, traffic available and the size of your campaign. Prices typically range between $0.01 and $0.04 per landing page view.

Customized Contextual Advertising Campaigns

Price
Receive top-quality web traffic at great prices. Small test campaigns can be initiated to minimize your risk while you analyze the results. Beware advertisers who will not allow a minimal sized start up campaign. Most contextual advertisers set minimum campaign sizes at $5,000. SharpNET's minimum campaign size is just $1,500.

Contextual Advertisement Traffic Sources
Many contextual advertisement networks generate web traffic through invasive software placed on consumer computers. This can cause the consumer to become upset at the advertiser, and is a primary reason for the need of spyware software. SharpNET utilizes non-invasive traffic sources, where individuals are searching for your specific products and services, and permission is allowed to serve targeted advertisements. Spyware is not involved, and consumers will not get agitated.

CPM, CPC and CPV Contextual Advertising Models
Contextual advertising is typically sold on a CPM (cost per 1,000 impressions) or CPC (cost per click) basis. SharpNET supports only the CPV model (Cost Per View), because we do not think you should pay for traffic unless someone actually views your web site. The CPV technology used will display your entire web site landing page in a key-word targeted environment.

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