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Top SEO Tips and Tricks
Improve Organic Search Engine Ranking
Little things can make a big difference when it comes down to improving organic search engine ranking. Below are SharpNET's top SEO tips and tricks that can be easily and quickly implemented, but pack a potent punch. All recommended SEO tips and tricks are "white hat" solutions. What does "white hat" mean to the SEO world? "White hat" refers to SEO practices that are accepted, and even embraced, by the search engines and SEO community. What is the difference between an "SEO Tip" and an "SEO Trick"? An SEO Tip is advice, a philosophy, or indirect tidbit of SEO wisdom. SEO Trick is a direct instruction - "do this like that."
Top 10 SEO Tips and Tricks
SEO Tricks #1
Use META tags for your Title, Description and Keywords. Keep the META tags relevant based on the content and theme of each individual web page. Never use the same META tag on multiple pages. Tell the world what is unique about each individual page on your web site.
SEO Tips #2
Do not try to do too much with one web page in regard to keyword optimization. Keep a narrow focus, pick a common keyword phrase, and make sure that your target keyword phrase resonates through the web page. In an ideal SEO environment, the same keyword phrase would be in your company name, domain name, title and META tags, and throughout the content of your web page. Don't get carried away however, be sure that your content and optimization reads well. For example, a mortgage company should not say "mortgage" in one place and "home loan" at another. Just stick with one or the other.
SEO Tips #3
Perform keyword research to identify the common phrases used to represent your products and services. During the SEO process, you will likely have more success with targeting relevant or niche keyword phrases that are less competitive. If you know what to do to gain strong ranking for the highly competitive keyword phrases, then you wouldn't need to be reading these SEO tips and tricks.
SEO Tricks #4
Implement descriptive title and alt tags within links and images on your web site. Note that a link "title" is not the same as the title tag in your header. Then use image file names that correspond with your optimized alt and title tag. For example, if you have a button on a mortgage web site, do not name it "image0123.gif", rather, name it something more appropriate like "mortgage-quote.gif". The same is true for web page names, note that the name of this web page contains "top-seo-tips-and-tricks."
SEO Tricks #5
Include at least 1 outbound link to an authority web site. We know how counter-intuitive it may seem to post a link on your web site to another web site, however this simple SEO trick will improve your SEO rankings. You should be able to find non-competitive web sites to link to that have strong rankings for your most popular keywords. This represents a "fair-play" and non-selfish mentality, and Google has made this point very clear.
SEO Tips #6
Your web site should load up fast. Google has publicly announced that the time it takes for your web pages to load will be a factor in your ranking. Before choosing a web host for your web site, be sure that clients using their hosting solutions have fast web sites. Some web hosting companies are over-burdened, making the web site of all their clients load slowly.
SEO Tricks #7
If your company services a local community, be sure to utilize the names of the city or state that you operate in. There is no point in gaining the attention to someone in Boston, if you can only service people in Seattle. If you are geographically bound, be sure to dwell on geography.
SEO Tips #8
Make sure that all of the web pages on your web site can be found by the search engine. There must be a clear linking path from the home page that leads to all pages. Integrate and XML site map as well as and HTML or text-based site map. Include your XML site map within your ROBOTS.TXT file as follows: "Sitemap: http://www.yourdomainname.com/sitemap.xml". We recommend generating XML sitemaps at xml-sitemaps.com/.
SEO Trick #9
When possible, or at least for any web page you intend to have strong organic search engine ranking, try to include over 300 words per page. Ideally, you will have 400+ words.
SEO Tips #10
Submit your web site to the search engines. We recommend that you submit to all the Tier 1 search engines, however submissions to the Tier 2 search engines can also be helpful. To learn how to submit to the Tier 1 search engines, please visit SharpNET's free submit web site link tool.
Advanced SEO Tips and Tricks
SEO Trick - Nurture New Search Engine Rankings
From a Google Webmaster Tools account, Google will share which search phrases displayed your listing. Check regularly for new phrases showing up for the first time. When you see a phrase you like, take advantage and enhance your SEO efforts for that new search phrase. You'll see it move up week by week until impressions turn into clicks, and clicks into sales. This can serve as a feedback loop to optimize web pages and phrases that you may not have otherwise noticed.
SEO Tip - Build Web Pages and Not List Items
SEO Content is king. If you are looking to generate more SEO friendly content, turn your lists into dedicate web pages. Rather than producing a list of your services, for example, dedicate one web page for each item on your list. An entire page dedicate to one service will do much more for you in regard to both sales and SEO.
SEO Tip - Don't Pass On Link Juice Unless it is Necessary
Google Pagerank and SERPs rely heavily on inbound links. Many websites have different types of links for different reasons. Often, you will have links on your website to other websites that you will not want to pass on your "link juice" too. While a few links to an Authority websites is healthy for SEO, if you are not conservative with your outbound links, you will diminish the effectiveness of your links to other web pages that you do care about, including your own! For example, why pass on your Link Juice to Government website or a company that you critically review? The link is fine, buy you can stop the relevance of the link by including the rel="nofollow" tag in your hyperlinks.
Check back often, we will continue to add more SEO tips and tricks resources, including advanced SEO tactics.
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SEO tips and tricks
by SharpNET Solutions
With over a decade of professional internet marketing experience, SharpNET is right company for you.
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