Flash animated sites do not market well as many users either do not have flash plug-ins, or cannot due to a specified firewall. Additionally, most search engines cannot rank flash-only web pages, preventing you from receiving significant search engine traffic.

When designing your web site, try to minimize the number of clicks it takes for your visitors to make a purchase or request. Each click loses customers customers.

The 800 x 600 screen resolution is still the most popular though 1024 x 768 is very close, either of these can be used productively for your web design layout. It is also the most universal, allowing for non-distorted views from computer displays set to alternate resolutions, such as 640 x 480.

Framed sites have limited marketability on the automated/spidering search engines.

Proper hit tracking is necessary to investigate web site performance issues, or the return on investment (ROI) between various marketing campaigns that you may be running.

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