SharpNet Articles & Blog Posts

At SharpNet, we stay informed on the latest industry trends in digital marketing to provide our clients the absolute best services. Knowledge is power on this information superhighway—our articles and blogs will keep you on the cutting edge!  

Helpful Articles About Digital Marketing

We haven’t stayed in business for over two decades by doing the same thing we did 20 years ago. Google is constantly evolving, social media platforms are growing exponentially, and digital marketing companies must adapt and roll with these changes. We stay on the cutting edge of the latest and greatest industry practices to provide our clients digital marketing strategies that work well for their websites and help their businesses grow. When our team at SharpNet learns of new developments in digital marketing, we like to share the news!

Our blogs and articles are chock-full of timely and relevant information, everything from how Google’s new page experience will impact your website rankings to the importance of a user-friendly web design. We also like to share company news about what SharpNet is up to and we highlight team members to help you get to know us on a more personal level. If you’re interested in a topic we haven’t covered, please reach out to us and let us know! We’d love to hear from you.

 

Featured Articles

Vanity URL Redirects Hurt SEO

Are Vanity URL Redirects Sabotaging Your Local SEO? Vanity URLs—those memorable web addresses targeted to specific locations or niche keywords—offer the potential to boost localized search presence. However, simply redirecting a vanity URL to your main site could...

How To Get 5-Star Google Reviews

This guide details a best practices process for acquiring positive Google reviews, emphasizing the importance of direct customer interaction and genuine appreciation. We outline a three-step approach for initiating a conversation after a positive experience, followed...

Update Existing Content for SEO

How to Update Existing Content for SEO To effectively update your website content for improved SEO, use a three-part strategy which includes optimizing high-performance pages for conversions, reviving low performers with targeted improvements for traffic, and merging...

Generative Engine Optimization: The Future of SEO?

Is traditional SEO dying? Adapt your SEO to AI-powered search engines with these powerful Generative Engine Optimization (GEO) tactics. The landscape of search engine optimization (SEO) is undergoing a paradigm shift. Traditional keyword-centric strategies are no...

Local SEO in the Age of AI

SEO Secrets for Google Bard & ChatGPT:How to Rank High and Attract Web Traffic to yourLocal Business on Generative Search Engines In the era of Google's traditional search result pages, a top-page ranking brought a decent chance of user clicks. Today, the rise of...

Conquer Social Media Ad Costs in 2024

Navigating the Social Media Ad Cost Labyrinth: A Data-Driven Guide Social media advertising costs are not static; they change with the seasons, platforms, and even days of the week. Understanding these fluctuations is crucial for optimizing your budget and maximizing...

Putting Your Marketing Plan on Hold Takes Away Your Competitive Edge

In Marketing, There’s No Off-Season We all tend to flow with the seasons—our attitudes and activities seem to change to match the changes in weather patterns. Holidays, hockey and basketball in the winter, baseball and weekends at the lake in the spring and summer,...

2023’s Digital Marketing Landscape

Digital Marketing Roundup: Summer Trends Solidify, Autumn Ushers in New Focus As the autumn foliage bursts into vibrant hues, we cast a discerning eye back on the past few months in the digital marketing sphere. In the past few months, the landscape has shifted...

Programmatic Advertising in 2023: Target the Right Audience

Programmatic Advertising If you're in the advertising industry, you've probably heard of programmatic advertising. But what exactly is it, and why is it becoming increasingly popular among advertisers? Programmatic advertising is a form of automated media buying for...

SharpNet’s Take on AI

While many labels can help define SharpNet, innovation has always been one of our strongest defining traits. Innovation is how SharpNet has emerged as an industry leader in the digital marketing world, and how we’ve maintained that role for 25 years. In fact,...

Post Archive

Vanity URL Redirects Hurt SEO

Are Vanity URL Redirects Sabotaging Your Local SEO? Vanity URLs—those memorable web addresses targeted to specific locations or niche keywords—offer the potential to boost localized search presence. However, simply redirecting a vanity URL to your main site could...

How To Get 5-Star Google Reviews

This guide details a best practices process for acquiring positive Google reviews, emphasizing the importance of direct customer interaction and genuine appreciation. We outline a three-step approach for initiating a conversation after a positive experience, followed...

Update Existing Content for SEO

How to Update Existing Content for SEO To effectively update your website content for improved SEO, use a three-part strategy which includes optimizing high-performance pages for conversions, reviving low performers with targeted improvements for traffic, and merging...

Local SEO in the Age of AI

SEO Secrets for Google Bard & ChatGPT:How to Rank High and Attract Web Traffic to yourLocal Business on Generative Search Engines In the era of Google's traditional search result pages, a top-page ranking brought a decent chance of user clicks. Today, the rise of...

Conquer Social Media Ad Costs in 2024

Navigating the Social Media Ad Cost Labyrinth: A Data-Driven Guide Social media advertising costs are not static; they change with the seasons, platforms, and even days of the week. Understanding these fluctuations is crucial for optimizing your budget and maximizing...

2023’s Digital Marketing Landscape

Digital Marketing Roundup: Summer Trends Solidify, Autumn Ushers in New Focus As the autumn foliage bursts into vibrant hues, we cast a discerning eye back on the past few months in the digital marketing sphere. In the past few months, the landscape has shifted...

SharpNet’s Take on AI

While many labels can help define SharpNet, innovation has always been one of our strongest defining traits. Innovation is how SharpNet has emerged as an industry leader in the digital marketing world, and how we’ve maintained that role for 25 years. In fact,...

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