SharpNet Articles & Blog Posts
At SharpNet, we stay informed on the latest industry trends in digital marketing to provide our clients the absolute best services. Knowledge is power on this information superhighway—our articles and blogs will keep you on the cutting edge!
Helpful Articles About Digital Marketing
We haven’t stayed in business for over two decades by doing the same thing we did 20 years ago. Google is constantly evolving, social media platforms are growing exponentially, and digital marketing companies must adapt and roll with these changes. We stay on the cutting edge of the latest and greatest industry practices to provide our clients digital marketing strategies that work well for their websites and help their businesses grow. When our team at SharpNet learns of new developments in digital marketing, we like to share the news!
Our blogs and articles are chock-full of timely and relevant information, everything from how Google’s new page experience will impact your website rankings to the importance of a user-friendly web design. We also like to share company news about what SharpNet is up to and we highlight team members to help you get to know us on a more personal level. If you’re interested in a topic we haven’t covered, please reach out to us and let us know! We’d love to hear from you.
Editor’s Choice: The Latest Must-Read Article
The Digital Marketing Playbook: Pro Tips and Tricks
Fighting Spam Form Fills from Google Ads
Google Ads Success Comes with a Side of Spam: Fight Back and Protect Your Leads Google Ads is a fantastic tool to increase website visibility, but this surge in traffic often brings an unwelcome guest: spammers. Their automated bots bombard your contact forms...
Newsjacking
Newsjacking: How to Ride the Wave of Viral Trends for Maximum Blog Impact In the ever-changing world of digital marketing, simply being relevant isn't enough. To truly capture attention, your blog needs to tap into the conversations already happening online. Enter...
Exit Popups and SEO
Do Exit Popups = Lower Rankings? The Truth Revealed Exit-intent popups have become a staple for marketers looking to squeeze those last-minute conversions from abandoning website visitors. But as a savvy digital marketer, you might ask – do these popups come at a cost...
Programmatic Audience Targeting
Mastering Programmatic Audience Targeting: Geofencing, Addressable Audiences, and Retargeting In the dynamic world of digital marketing, programmatic advertising is one of the latest innovations, offering a way to place graphic ads on popular websites, apps, and other...
Vanity URL Redirects Hurt SEO
Are Vanity URL Redirects Sabotaging Your Local SEO? Vanity URLs—those memorable web addresses targeted to specific locations or niche keywords—offer the potential to boost localized search presence. However, simply redirecting a vanity URL to your main site could...
How To Get 5-Star Google Reviews
This guide details a best practices process for acquiring positive Google reviews, emphasizing the importance of direct customer interaction and genuine appreciation. We outline a three-step approach for initiating a conversation after a positive experience, followed...
Update Existing Content for SEO
How to Update Existing Content for SEO To effectively update your website content for improved SEO, use a three-part strategy which includes optimizing high-performance pages for conversions, reviving low performers with targeted improvements for traffic, and merging...
Generative Engine Optimization
Is traditional SEO dying? Adapt your SEO to AI-powered search engines with these powerful Generative Engine Optimization (GEO) tactics. The landscape of search engine optimization (SEO) is undergoing a paradigm shift. Traditional keyword-centric strategies are no...
Local SEO in the Age of AI
SEO Secrets for Google Bard & ChatGPT:How to Rank High and Attract Web Traffic to yourLocal Business on Generative Search Engines In the era of Google's traditional search result pages, a top-page ranking brought a decent chance of user clicks. Today, the rise of...
Putting Your Marketing Plan on Hold Takes Away Your Competitive Edge
In Marketing, There’s No Off-Season We all tend to flow with the seasons—our attitudes and activities seem to change to match the changes in weather patterns. Holidays, hockey and basketball in the winter, baseball and weekends at the lake in the spring and summer,...
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