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Google Tells Advertisers, ‘Trust the Algorithm.’ Here’s When (and Why) We Listen

by Jay Prather | Aug 11, 2025 | SEO Marketing

Google Tells Advertisers, ‘Trust the Algorithm.’ Here’s When (and Why) We Listen Google’s advice to advertisers is clear: Trust the algorithm. With the rise of automation, artificial intelligence, and machine learning in digital advertising, it’s a message that’s both...

SEO is Not Dead: AI is an Evolution, Not the Extinction

by Chris Sharp | Jul 24, 2025 | AI, SEO Marketing

SEO is Not Dead: AI is an Evolution, Not the Extinction AI and SEO: The Evolution, Not Extinction Claims that “SEO is dead” surface every few years. They’re always wrong, and are subsequently followed by eye-rolling from those in the SEO industry. The emergence of...

The Vital Role of Quality Website Content & Updates for Best SEO Results

by Rich Kurtzman | May 29, 2025 | SEO Marketing

The Vital Role of Quality Website Content & Updates for Best SEO Results Do you have SEO services for your website but aren’t getting the level of results you were expecting? It might be time to look at your website content and whether updates could help your...

Refreshing Content and Updating SEO: Converting Aging Content Into New Visitors

by Rich Kurtzman | Apr 29, 2025 | SEO Marketing

Refreshing Content and Updating SEO: Converting Aging Content Into New Visitors Content is crucial in terms of driving traffic to a website. New content—in the form of blogs, service pages, landing pages, product reviews, and more—helps drive SEO and customer traffic...

How to Optimize Website Content for LLMs or AI-Driven Search

by Rich Kurtzman | Apr 1, 2025 | AI, SEO Marketing

How to Optimize Website Content for LLMs or AI-Driven Search AI is here to stay. At least, for the foreseeable future. It’s been placed into almost every piece of software people interact with every day. That comes with mixed results, certainly. Many folks complain...

Search Intent Analysis Is the Most Important SEO Skill in 2025

by Rich Kurtzman | Mar 3, 2025 | SEO Marketing

Search Intent Analysis Is the Most Important SEO Skill in 2025 Creating a phenomenal product or service and then building a website isn’t enough for a business to prosper. A website without the right keywords and content will never generate the traffic needed to...
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