Fascinating Top-20 Digital Marketing Statistics and Facts

by | Mar 15, 2023 | SEO Marketing

Digital marketing has become an essential component of modern business strategies, with more and more businesses recognizing the importance of a strong online presence. In this article, we’ll explore 20 fascinating digital marketing statistics that highlight the impact of digital marketing on businesses today.

According to a survey by HubSpot, 70% of marketers say that SEO is more effective at driving sales than PPC advertising.

Mobile devices account for over half of all website traffic worldwide, according to Statista.

HubSpot reports that businesses that blog generate 67% more leads than businesses that don’t.

According to eMarketer, the average person spends over 7 hours per day consuming digital media.

Social media advertising spending is expected to reach $102 billion by 2023, according to Statista.

HubSpot reports that 93% of online experiences begin with a search engine.

According to Hootsuite, Instagram has over 1 billion active users, with over 500 million using the platform daily.

Over 80% of businesses use email marketing as a key component of their marketing strategy, according to DMA.

According to Google, 50% of smartphone users are more likely to make a purchase from a business with a mobile-friendly website.

According to HubSpot, marketers who prioritize blogging are 13 times more likely to see a positive ROI.

“Human factors matter. SEO friendly efforts must also be human friendly.”

The average person spends over 2 hours per day on social media platforms, according to GlobalWebIndex.

According to MarketingSherpa, personalized email campaigns have a 29% higher open rate and a 41% higher click-through rate than non-personalized campaigns.

According to Google, 61% of mobile users are more likely to contact a local business with a mobile-friendly site.

Hootsuite reports that the average social media user has over 8 social media accounts.

HubSpot reports that businesses that publish over 16 blog posts per month generate 4.5 times more leads than businesses that publish 0-4 posts per month.

According to Google, 88% of consumers who search for a local business on their mobile device will call or visit that business within 24 hours.

According to DMA, email marketing has an average ROI of $42 for every $1 spent.

Video marketing has become increasingly popular, with over 85% of businesses using video as a marketing tool, according to Wyzowl.

According to eMarketer, 84% of internet users will watch a branded video on social media.

According to Google, 46% of all searches on the search engine are looking for local information.

These statistics highlight the importance of digital marketing for businesses of all sizes and industries. From the power of SEO and the importance of mobile optimization to the effectiveness of email marketing and the rise of social media advertising, digital marketing has become an essential component of modern business strategies. As we move forward, it’s clear that digital marketing will continue to evolve, with new technologies and strategies emerging to meet the changing needs of businesses and consumers alike.