CONTENT OPTIMIZATION: Page by page content optimization based on keyword research. Products/services identified as a priority will be address first. Minimum of 15 pages through the first month and 10 pages thereafter. Includes page title tag, meta description tag and bulk content. Professionally crafted and sensitive to regulatory considerations impacting the medical, cosmetic, financial and other industries.
CONTENT CREATION: Creation of two new content pieces per month. This content piece can be an article, blog or web page depending on the needs of the company and the campaign. Content marketing can be used to expand service pages, target critical keyword not supported by the website, add targeted city pages, on-topic blog dialogue, etc.
REPUTATION MONITORING/CONSULTING: We monitor your online reputation daily. If negative information is released, we can advise and help develop a strategy best combat it.
SCHEMA MARKUP: For supporting CMS’, the addition of schema.org structured data markup in Google-recommended JSON-LD format.
LINK BUILDING, DIRECTORIES, NAP: White-hat link building and business directory submissions. Our network reaches 250+ top US-based business directories, online yellow-pages and GPS systems. Includes all major directories including superpages.com, manta.com, merchantcircle.com and Apple Siri. In addition to creating quality, clean inbound links, it will also clean up NAP data (Name, Address, Phone) which benefits local SEO and Google Places performance.
SEARCH ENGINE SUBMISSIONS: Website submissions to the top 50 US-based search engines and search directories. In addition to the major engines like Google, Bing and Yahoo, it also includes Open Directory Project, the Jayde network, 7 Search and other networks.
LOCAL SEO: Creation and/or optimization of Google Places, Bing & Yahoo Local listings for up to five locations. Additional locations can be added at $30 per location.
XML SITEMAPS: Creation of XML sitemaps to ensure thorough search engine BOT indexing. Submission of sitemaps to the search engines.
DATA INTELLIGENCE: Observation of Google Analytics, Webmaster Tools and search demand trends. Providing information concerning when trends or anomalies are identified and site statistics information to help plan, inform and strategize. We will set up and install these resources if they do not already exist.
SEARCH ENGINE ADAPTATIONS: Google averages 500 search adjustments per year. For most major changes, we know in advance that they are coming. We implement as-needed adjustments to the campaign to compensate for changes made or changes coming.