Franchise SEO Covering a Single Franchise Website
Many franchisors manage a single website where each franchisee has a web page or pages within the primary website. Franchise SEO may focus on supporting the brand identity as a whole at a national level, as well as driving local search traffic to individual franchisee web pages. The SEO campaign may need to support a single website and combine both national and local SEO efforts. Executed with perfection, franchisors can attract new franchisees and gain national attention while each franchisee strengthens their local SEO presence.
SEO Covering Individual Franchisee Websites
Many franchisee may have their own independent website, or landing page on a franchisor website. In this scenario, the franchise SEO strategy must accommodate multiple websites (even hundreds). The SEO program must accommodate a national focus for the primary franchise identity, while executing local SEO for individual franchisee websites. We can work with each franchisee location, executing a local SEO campaign to help generate sales from their corresponding service areas and accommodating individual franchisee’s needs.
SEO to Help Increase New Franchise Sales
In order to maintain growth, franchise organizations can turn to SEO to help attract entrepreneurs interested in acquiring a franchise. By optimizing your website to attract entrepreneurs, SEO can be dedicated as a recruitment tool to help grow the size of the franchise. Oftentimes franchisee recruitment can be a second goal of scenarios (1) and (2) above. SharpNET’s experienced team can create and execute a complex solutions to accommodate franchise marketing programs of any size and at any point of the business life cycle.
FREE Franchise SEO & Digital Marketing Quote
If you would like to learn more about SharpNET and the franchise SEO services that we offer, we can provide a free franchise SEO assessment, strategy and price quote. From consulting on how your website could be structured to best accommodate your growing franchise, franchisees and SEO implementation, to SEO execution through your website and/or franchisees websites, we can help. Contact SharpNET for a digital marketing analysis and campaign proposal. We can also help with other solutions including:
- SEO Marketing
- PPC Management
- Social Media
- Sales Lead Tracking
- Content Marketing
- Website Design
- WordPress Security
- White Label / Reselling