With the world facing a global pandemic, it’s easy to get caught up in fear and uncertainty. Each day we are hearing disturbing headlines and learning of new stipulations imposed upon our normal, everyday lives. Before you make a rash decision concerning your digital marketing plan, consider how important it is to maintain a strong online presence when most of the country is staying in. Consumers are depending on online shopping for the items they want and need, possibly more than ever before. You want your website to be front and center when your customers are looking for your goods and services.
In the spirit of looking at the positive side of things, SharpNet Solutions wants to encourage our clients and all businesses who rely on digital marketing to seriously consider how crucial it is to maintain their digital marketing strategy. A hasty decision based on fear or uncertainty could cost your business more in the long run—more leads, more customers, more money. SharpNet wants to encourage you to stay the course.
We realize that people will not be able to physically visit offices, retail storefronts, and other on-premise locations. However, people will still need things and people will get bored. We anticipate a large surge in digital activity, from things like watching Netflix, online food ordering (Grubhub), online shopping, and even research/planning. The world will engage in online activities even more than they did before. Many people who have not yet adapted to the internet will begin to convert, and that pattern is likely to continue post-Coronavirus.
Neil Patel is a leading digital marketing influencer. His recommendation is for businesses to “double down” on digital marketing through this time. While we believe that current efforts are adequate and that “doubling down” may be a bit excessive, we do encourage everyone to not panic about marketing and to hold steady. This will be critical for both short-term and long-term business success. You can review Neil Patel’s article here to learn more about how the Coronavirus is affecting businesses and marketers.
Although our world seems to be quickly changing all around us, it’s more important than ever to focus on the positive and make the most of our situation. We are all in this together, and social distancing can ultimately bring us closer together. From the SharpNet team to you, we sincerely hope that you, your family, and team members remain happy and healthy. We’ll do our part to help minimize any impact that this pandemic presents.