How To Get 5-Star Google Reviews

by | Feb 1, 2024 | Advanced Marketing

This guide details a best practices process for acquiring positive Google reviews, emphasizing the importance of direct customer interaction and genuine appreciation. We outline a three-step approach for initiating a conversation after a positive experience, followed by methods to ask for and facilitate a Google review. Key considerations include timing the request, tailoring the message, ensuring accessibility, and expressing sincere gratitude. Additional sections cover best practices for responding to both positive and negative reviews, offering non-contingent incentives, and building trust through consistent engagement.

Here is a simple, but important fact: exceptional customer service is the foundation for positive Google reviews. However, customers often neglect to leave reviews. By following these guidelines and prioritizing genuine interaction, you can increase the likelihood of getting 5-star Google reviews and building a stronger online reputation.

Ask for Feedback Directly

Turning satisfied customers into vocal advocates doesn’t require complex tactics. This straightforward approach focuses on authentic interaction and genuine appreciation to get positive Google reviews. By actively seeking feedback and demonstrating an open ear, you’ll establish trust and encourage your customers to leave 5-star reviews. It takes a few minutes, a little bit of self-awareness, and exposure to criticism, but building strong relationships is what leads to a thriving online reputation. Here’s our 3-step recommendation for how to get 5-star Google reviews:

1. After a positive customer interaction, ask how you did and what you can improve.

  • Express active listening:
    “I want to understand your experience. Can you please tell me more about what we did well and what we could do better.”
    “Can you tell me what aspects you enjoyed and where you see room for improvement?”
  • Show empathy and understanding:
    “I hear what you’re saying, and I appreciate your honesty. What specifically about our services fell short of your expectations?”
    “It sounds like you had a specific concern. Can you tell me more about what happened so I can address it directly?”
  • Avoid interrupting or deflecting:
    “Let me finish taking notes on your feedback before I respond. This helps me fully understand your perspective.”
    “Instead of defending myself, I want to acknowledge your experience and see how I can improve. What suggestions do you have?”
  • Ask clarifying questions:
    “To ensure I understand correctly, is it mainly X that you found less than ideal?”
    “Can you help me understand what would have made your experience more positive?”
  • Express genuine interest in improvement:
    “Thank you for taking the time to provide your feedback. It helps us grow and provide a better experience for everyone.”
    “We’re committed to continuous improvement, and your insights are crucial. How can we make things better next time?”

2. Ask if your services were worthy of a 5-star review.

  • If you’ve properly executed the steps in #1, the customer will be far more likely to want to give you 5 stars:
    “Do you feel we delivered 5-star service?”
    “How likely would you be to give us a 5-star review?”
    “Do you think our services warrant a 5-star review?
    “How satisfied were you with our services on a scale of 1 to 5?”
    “If you were telling a friend about us, would you say it was close to a 5-star experience overall?”
    “If you’ve had experiences with similar services before, how would you rate ours in comparison, with 5 stars being the absolute best you’ve encountered?”

3. If the answer is yes, ask the customer to leave a review.

  • Express sincere gratitude:
    “I’m thrilled you’re happy. Your satisfaction truly means the world to me and the success of our business.”
  • Emphasize the impact:
    “What you have to say has been very helpful. Would you be willing to share your feedback in a Google review?”
    “Leaving a review takes just a couple of minutes, but it makes a huge difference. It helps our small business grow and reach more people who need this service.”
    “Your positive review could be the reason someone chooses me and finds the help they need.”
  • Make it easy and convenient:
    “If you have a moment, leaving a review on Google would be a huge boost. You can easily access my profile by clicking this link (insert link).”
  • Offer personalized value:
    “As a special thank you for your positive feedback, I’d like to offer you (insert small, non-review-contingent perk, like a discount or early access to new products).”
  • Focus on building a relationship:
    “We’re always trying to improve, and your feedback is invaluable. If you have any further thoughts or suggestions, please don’t hesitate to share them directly with me.”
  • If the answer is no, here’s how to gracefully respond:
    “Thank you for your honest feedback. I respect your opinion and appreciate you taking the time to talk to me.”
    “Thank you for sharing the aspects that fell short of your expectations. We’re always trying to improve.”
    “Your feedback helps us identify areas where we can grow and better serve our customers. Thank you for helping us improve.”
    “Thank you again for your feedback. I hope you’ll consider working with us again in the future.”
    “We value your business very much. Please don’t hesitate to reach out if you have any questions or concerns.”

Proven Strategies for How to Get 5-Star Google Reviews

Now that you have a tried-and-true approach to starting a conversation about Google reviews with your customers, you need to optimize your timing, personalize your approach, simplify the review process, and express genuine appreciation for every customer’s feedback. Here’s how:


  • For simple transactions or services: If someone buys a product or completes a short service with immediate positive feedback, a prompt request (within 24 hours) makes sense while their satisfaction is fresh. Provide a quick and easy way for customers to leave a simple rating or short comment soon after their experience.
  • For complex products or services: If your product or service requires time to experience its full value, wait longer (a week or two) before asking for a review. This allows them to form a more comprehensive opinion. Offer a more detailed review form later on, after they’ve had more time to explore your product or service.
  • Consider follow-up sequences: Schedule reminder emails or messages a few days after the initial request, but don’t bombard customers with multiple requests or make repeated follow-ups. One reminder is enough. Respect their decision if they decline to leave a review.


  • Address by name: Use the customer’s name in your request to make it feel more genuine and increase engagement.
  • Tailor the message: Mention the specific product or service they experienced and highlight what they might enjoy reviewing.
  • Show gratitude: Express sincere appreciation for their business and emphasize the value of their feedback.

Ease of Access:

  • Provide direct links: Include direct links to the specific review platform (e.g., Google My Business) in your request. Make it mobile-friendly: Ensure the link works seamlessly on mobile devices where many customers might leave reviews.
  • Create a short and shareable review link: Use a link shortener to make it easy for customers to find and share your review page. You can even generate a QR code for people to scan with their phones.
  • Include a call to action (CTA) on your website and marketing materials: Ask customers to leave a review on your website, receipts, email signature, social media posts, and anywhere else customers might interact with your business.


  • Respond to all reviews, both positive and negative: Thank customers for their positive reviews: This shows that you appreciate their feedback and encourages others to leave reviews as well. Address negative reviews professionally and kindly Explain what you are doing to address their concerns and offer to resolve the issue directly. This shows potential customers that you take feedback seriously and are committed to improving.
  • Highlight positive reviews: Showcase positive reviews on your website or social media to build trust and encourage others to leave reviews.
  • Offer incentives (cautiously): Consider small incentives like discounts or promotions for leaving a review, but know that offering incentives for reviews can be a tricky situation. While it can be tempting to boost your review count with some enticing offers, you must tread carefully to comply with platform guidelines and avoid negative consequences. While non-contingent perks like early access, loyalty perks, and general contests show appreciation and encourage engagement, directly offering discounts or promising specific rewards in exchange for reviews violates platform guidelines and risks penalties.

Why Buying Google Reviews Won’t Work

While the allure of instant positive reviews on Google might be tempting, purchasing them is a risky and ultimately counterproductive practice. Platforms have sophisticated detection methods, and getting caught can lead to severe penalties, including review removal, account suspension, and even legal action. Additionally, purchased reviews often lack authenticity and can be easily identified by savvy consumers, ultimately backfiring and eroding trust in your business. The cost alone of buying reviews can quickly outweigh the potential benefits, especially considering the risk of penalties and the long-term value of building a positive reputation organically through genuine customer experiences and feedback.

Sustainable Success: Cultivating Genuine Reviews for Long-Term Growth

Follow these best practices for how to get 5-star Google reviews, and you can increase the chances of customers leaving positive reviews and build a stronger online reputation for your business. Remember, authenticity, respect for their time, and genuine appreciation go a long way. Be open to criticism: not every review will be perfect. Show appreciation for all honest feedback, even negative ones. Respond professionally and address any concerns they raise to demonstrate your commitment to improvement. Remember to be patient – building a strong review base takes time and consistent effort.