SharpNet Articles & Blog Posts

At SharpNet, we stay informed on the latest industry trends in digital marketing to provide our clients the absolute best services. Knowledge is power on this information superhighway—our articles and blogs will keep you on the cutting edge!  

Helpful Articles About Digital Marketing

We haven’t stayed in business for over two decades by doing the same thing we did 20 years ago. Google is constantly evolving, social media platforms are growing exponentially, and digital marketing companies must adapt and roll with these changes. We stay on the cutting edge of the latest and greatest industry practices to provide our clients digital marketing strategies that work well for their websites and help their businesses grow. When our team at SharpNet learns of new developments in digital marketing, we like to share the news!

Our blogs and articles are chock-full of timely and relevant information, everything from how Google’s new page experience will impact your website rankings to the importance of a user-friendly web design. We also like to share company news about what SharpNet is up to and we highlight team members to help you get to know us on a more personal level. If you’re interested in a topic we haven’t covered, please reach out to us and let us know! We’d love to hear from you.

 

Editor’s Choice: The Latest Must-Read Article

Fighting Spam Form Fills from Google Ads

Google Ads Success Comes with a Side of Spam: Fight Back and Protect Your Leads   Google Ads is a fantastic tool to increase website visibility, but this surge in traffic often brings an unwelcome guest: spammers. Their automated bots bombard your contact forms...

Newsjacking

Newsjacking: How to Ride the Wave of Viral Trends for Maximum Blog Impact In the ever-changing world of digital marketing, simply being relevant isn't enough. To truly capture attention, your blog needs to tap into the conversations already happening online. Enter...

Exit Popups and SEO

Do Exit Popups = Lower Rankings? The Truth Revealed Exit-intent popups have become a staple for marketers looking to squeeze those last-minute conversions from abandoning website visitors. But as a savvy digital marketer, you might ask – do these popups come at a cost...

Programmatic Audience Targeting

Mastering Programmatic Audience Targeting: Geofencing, Addressable Audiences, and Retargeting In the dynamic world of digital marketing, programmatic advertising is one of the latest innovations, offering a way to place graphic ads on popular websites, apps, and other...

Vanity URL Redirects Hurt SEO

Are Vanity URL Redirects Sabotaging Your Local SEO? Vanity URLs—those memorable web addresses targeted to specific locations or niche keywords—offer the potential to boost localized search presence. However, simply redirecting a vanity URL to your main site could...

How To Get 5-Star Google Reviews

This guide details a best practices process for acquiring positive Google reviews, emphasizing the importance of direct customer interaction and genuine appreciation. We outline a three-step approach for initiating a conversation after a positive experience, followed...

Update Existing Content for SEO

How to Update Existing Content for SEO To effectively update your website content for improved SEO, use a three-part strategy which includes optimizing high-performance pages for conversions, reviving low performers with targeted improvements for traffic, and merging...

Generative Engine Optimization

Is traditional SEO dying? Adapt your SEO to AI-powered search engines with these powerful Generative Engine Optimization (GEO) tactics. The landscape of search engine optimization (SEO) is undergoing a paradigm shift. Traditional keyword-centric strategies are no...

Local SEO in the Age of AI

SEO Secrets for Google Bard & ChatGPT:How to Rank High and Attract Web Traffic to yourLocal Business on Generative Search Engines In the era of Google's traditional search result pages, a top-page ranking brought a decent chance of user clicks. Today, the rise of...

Conquer Social Media Ad Costs in 2024

Navigating the Social Media Ad Cost Labyrinth: A Data-Driven Guide Social media advertising costs are not static; they change with the seasons, platforms, and even days of the week. Understanding these fluctuations is crucial for optimizing your budget and maximizing...

The Digital Marketing Playbook: Pro Tips and Tricks

Start an SEO Business

Start An SEO Business SEO is an innovative and modern marketing solution that was born with the internet. Google produces over 5 billion searches per day, and businesses all want their piece of the action. SEO is in-demand. SharpNet has developed a turnkey solution to...

SEO Friendly Web Design Guidelines

The de facto web design guide for webmasters seeking to build SEO-friendly websites with a strong SEO infrastructure.  [Current as of 2019]For most companies, a website is not only a significant investment of both time and money, it also represents a significant...

Link Building Strategies

When Google hit the internet in 1998, it revolutionized how search engines worked and their ability to produce quality results for their users. While there were many leaps of technology for Google, none were more important than its strategy to use inbound links as a...

Digital Marketing Plan

Digital Marketing Plan for Beginners While the marketing needs of each individual company vary, there are core digital marketing tasks that are more universal. We’ve outlined a basic digital marketing plan to assist start-up businesses or any business looking to...

Web Site Design on a Budget

In today's economy, small businesses are struggling to get a foothold, and they must watch their bottom line closely. Online sales can open up new marketing channels, but if you're not careful, the price may be too high. When tackling the challenge of online sales,...

Preparing for Online Sales

Many people's first inclination is to rush onto the internet and generate instant success. Market first and ask questions later. The truth is that many preparations must be made before you will be ready to take full advantage of what the internet has to offer. The...

PPC Management Tips

PPC management is a powerful tool that can help drive high volume and quality web traffic to your website. However, PPC is a competitive marketing platform, and great care and understanding are necessary to ensure successful and affordable PPC management.Search Engine...

Pros and Cons of Third Party Sales Leads

Are Third Party Sales Leads Killing Your Brand? In an effort to grow their businesses faster and simplify the marketing process, Sales and Marketing Managers often succumb to the simplicity of acquiring third party sales leads. But what are you giving up when you no...

Understanding Co-Registration Advertising

Co-registration based lead generation has found a unique niche in producing low cost leads in high volume. Co-registration occurs when a web visitor registers for a product or service on a third party website. During the registration process, third party offers, such...

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