SharpNet Articles & Blog Posts

At SharpNet, we stay informed on the latest industry trends in digital marketing to provide our clients the absolute best services. Knowledge is power on this information superhighway—our articles and blogs will keep you on the cutting edge!  

Helpful Articles About Digital Marketing

We haven’t stayed in business for over two decades by doing the same thing we did 20 years ago. Google is constantly evolving, social media platforms are growing exponentially, and digital marketing companies must adapt and roll with these changes. We stay on the cutting edge of the latest and greatest industry practices to provide our clients digital marketing strategies that work well for their websites and help their businesses grow. When our team at SharpNet learns of new developments in digital marketing, we like to share the news!

Our blogs and articles are chock-full of timely and relevant information, everything from how Google’s new page experience will impact your website rankings to the importance of a user-friendly web design. We also like to share company news about what SharpNet is up to and we highlight team members to help you get to know us on a more personal level. If you’re interested in a topic we haven’t covered, please reach out to us and let us know! We’d love to hear from you.

 

Editor’s Choice: The Latest Must-Read Article

The “Near Me” Myth Busted

Say Goodbye to “Near Me” and Hello to Local SEO Success   The desire to appear instantly when someone searches for "[business type] near me" is understandable. But fixating on the phrase "near me" in your website copy is a misguided SEO strategy. Modern search...

Fighting Spam Form Fills from Google Ads

Google Ads Success Comes with a Side of Spam: Fight Back and Protect Your Leads   Google Ads is a fantastic tool to increase website visibility, but this surge in traffic often brings an unwelcome guest: spammers. Their automated bots bombard your contact forms...

Newsjacking

Newsjacking: How to Ride the Wave of Viral Trends for Maximum Blog Impact In the ever-changing world of digital marketing, simply being relevant isn't enough. To truly capture attention, your blog needs to tap into the conversations already happening online. Enter...

Exit Popups and SEO

Do Exit Popups = Lower Rankings? The Truth Revealed Exit-intent popups have become a staple for marketers looking to squeeze those last-minute conversions from abandoning website visitors. But as a savvy digital marketer, you might ask – do these popups come at a cost...

Programmatic Audience Targeting

Mastering Programmatic Audience Targeting: Geofencing, Addressable Audiences, and Retargeting In the dynamic world of digital marketing, programmatic advertising is one of the latest innovations, offering a way to place graphic ads on popular websites, apps, and other...

Vanity URL Redirects Hurt SEO

Are Vanity URL Redirects Sabotaging Your Local SEO? Vanity URLs—those memorable web addresses targeted to specific locations or niche keywords—offer the potential to boost localized search presence. However, simply redirecting a vanity URL to your main site could...

How To Get 5-Star Google Reviews

This guide details a best practices process for acquiring positive Google reviews, emphasizing the importance of direct customer interaction and genuine appreciation. We outline a three-step approach for initiating a conversation after a positive experience, followed...

Update Existing Content for SEO

How to Update Existing Content for SEO To effectively update your website content for improved SEO, use a three-part strategy which includes optimizing high-performance pages for conversions, reviving low performers with targeted improvements for traffic, and merging...

Generative Engine Optimization

Is traditional SEO dying? Adapt your SEO to AI-powered search engines with these powerful Generative Engine Optimization (GEO) tactics. The landscape of search engine optimization (SEO) is undergoing a paradigm shift. Traditional keyword-centric strategies are no...

Local SEO in the Age of AI

SEO Secrets for Google Bard & ChatGPT:How to Rank High and Attract Web Traffic to yourLocal Business on Generative Search Engines In the era of Google's traditional search result pages, a top-page ranking brought a decent chance of user clicks. Today, the rise of...

The Digital Marketing Playbook: Pro Tips and Tricks

Understanding Co-Registration Advertising

Co-registration based lead generation has found a unique niche in producing low cost leads in high volume. Co-registration occurs when a web visitor registers for a product or service on a third party website. During the registration process, third party offers, such...

The Ins and Outs of Affiliate Marketing

Let the professionals help you… en masse. Affiliate marketing networks provide an environment where companies who have something to sell (Advertisers) meet with companies who know how to sell it (Publishers). Many large Affiliate marketing networks provide hundreds of...

Your Website Isn’t Human

Your Website isn't Human As the internet has evolved, we are learning how to do more and more business online. Websites have become interactive, rich with content, and can completely take over the sales process. But could you be trying to do too much with your...

Minimizing Internet Marketing Risks

How well you understand internet marketing risk will directly impact your online success. Despite rumors of all of the easy internet riches that await the entrepreneur, instant millionaires and DOT-COM legends, there is also a genuine ugliness to the web. Unknown to...

What is SEO?

SEO is a Marathon and Not a Sprint SEO, or search engine optimization, is the process of interacting with a website to improve search engine rankings for relevant search phrases. While this can be a wildly complicated process, there are some simple steps to take that...

SEO Friendly Web Site Design

SEO Friendly Website Design Tips Internet marketing research should begin before you break new ground with web site design. Take the time to evaluate your competitors and their web sales approach, understand your target audience and the elements that need to come...

Top 50 SEO Tips

SEO TIP 50: Build a few web pages for experimental purposes. See how ranking responds to specific tweaks. Log your finding and progress. SEO TIP 49: Change web pages that consistently rank poorly. META, TITLE and even content. Without improvement, change every 3-4...

Advanced SEO Tips and Tricks

SEO Tricks Nurture New Search Engine Rankings From a Google Webmaster Tools account, Google will share which search phrases display your listing. Check regularly for new phrases showing up for the first time. When you see a phrase you like, take advantage and enhance...

Top SEO Tips and Tricks

SEO Tips to Help Search RankingsSo then, why can’t a one-time SEO effort be sufficient rather than a long-term approach? SEO is a marathon and not a sprint. Websites don’t go from #1000 to #1 overnight. You must build trust with the search engines, and that takes...

What is Search Engine Marketing (SEM)?

Search engines find information for people at the exact moment they want it. As society becomes more and more comfortable with the internet, search engines become a natural hotspot for online business. So hot, in fact, that search engines accounted for over $14...

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